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Sharing a Growing History, Culture and Way of Life
Annual Tribal economic development reports that reflect values and culture
Visual Vavoom for Venture Capital Firm Branding
Targeting three customer segments with an important health care product/service
Winning Ads to Score Big Tournaments
Rio Rancho Tourism Print Campaign: Film
Rio Rancho Tourism Print Campaign: FilmUnusual Visuals in Print Showcase Film Industry
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WHATThe film industry business is highly sought after. It is also increasingly competitive. It takes a specialized marketing approach that understands the industry’s unique “language” to attract interest. XtraMark is adept at creative marketing strategies and undertook the assignment to communicate the value of booking projects in the Rio Rancho area.
WHYNew Mexico has one of the most attractive state tax incentives. Rio Rancho has a great variety of locale identities and themes, whether Midwest, Southwest, or Old West; urban or rural; modern and historical.
HOWAn unusual print campaign featuring a montage of unusual images in a repeating tapestry format of varying shades and colors appealed to the avant garde and stylish artistic approach of filmmakers.
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The marketing message emphasized the benefits of filming in the area – diverse locales, affordability, access to amenities, and the regional support of Albuquerque and Zuni Pueblo. The call-to-action spurred inquiries via web, phone, industry trade shows and “Fam Tours” (familiarization tours).
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