Winning Ads to Score Big Tournaments

Rio Rancho Tourism Print Campaign: Sports

WHY

One of the area’s assets is an impressive selection of indoor and outdoor sports venues ideal for hosting youth tournament events. A prime example is New Mexico’s largest outdoor soccer complex.

The Rio Rancho Convention and Visitors Bureau is a division of the city of Rio Rancho with a primary goal to promote hotels and lodging – a “heads & beds” partnership for a city boasting numerous areas of interest and historical sites.

Eye catching visuals with short headline copy are important in print advertising. The RRCVB ad featuring a call to action headline, “Score Big For Sports”, was combined with the image of a child kicking a soccer ball.

Ad placement in publications reaching various youth sports tournament organizers yielded desired results by generating awareness and increasing bookings of events. Youth sporting activities bring families which in turn feed the economy with increased hotel and restaurant business.  The “Soccer Kid” print campaign effectively leveraged this asset by targeting sports enthusiasts, especially families with children in league sports, to consider the city for hosting their soccer, archery, judo, cross-country, flag football, bowling and other sporting events.