WHAT

Rio Rancho Utilities is required by federal and state governments to produce an annual report disclosing the various elements in Rio Rancho’s water.

XtraMark’s user-friendly design is both informative and easy-to-understand with interesting graphical elements

HOW

XtraMark printed the report on newsprint as opposed to a glossy corporate stock. This shows an environmentally sensitive approach while saving money on printing expenses. The design is creative and the content is informative and useful, resulting in improved public understanding of the elements in the city’s water while reassuring consumers about the safety of this essential resource.

WHY

Presenting “Water is Elemental” as a theme, XtraMark used the Periodic Table to graphically illustrate and explain what elements are in the water, including those with regulated amounts such as chlorine, arsenic and iron. The report demonstrated the city’s utilization of new technologies to clean and blend water. This ensures the water is safe (at or below the federally mandated limits for certain elements) resulting in consumer confidence.

An additional benefit was educating young people about proper water usage and conservation. A diagram explained how water is an essential part of the life cycle. The report also emphasized the importance of children becoming water wise and promoted the annual fun water festival with toys and activities.