Creatively Changing Behaviors & Saving Water

Rio Rancho Water Conservation Calendar

WHAT

XtraMark has created for the Rio Rancho Utilities Water Wise Calendar for five years. Each year the calendar has an integral theme plus water use tips and accompanying visuals. The calendars are visually stunning and creative.

XtraMark delivered this calendar ahead of schedule and minimized the overhead cost by creative use of white space and utilizing high quality photographs provided by the client

WHY

The Water Wise Calendar is a free calendar distributed as a way to address water infrastructure usage and increasing demand as the city grows. The key message is to use less water and success is measured by analyzing water utility revenues.

HOW

The 2010 edition, “Puzzled About Our Water Future?” is built around a puzzle theme. The cover art is a global image demonstrating how we all share in our use of water. Monthly “puzzle pieces” present key messages about the wise use of water, emphasizing that water is a finite source which needs to be conserved and used wisely.

Quotes from famous people about the puzzles of life and how the mystery of life is put together one piece at a time are included to help encourage a behavior change in the use of water in Rio Rancho.