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Sharing a Growing History, Culture and Way of Life
Annual Tribal economic development reports that reflect values and culture
Visual Vavoom for Venture Capital Firm Branding
Targeting three customer segments with an important health care product/service
Winning Ads to Score Big Tournaments
Santa Clara Pueblo Annual Report
sharing a growing history, culture and way of life
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WHATEach year Santa Clara releases a report geared towards pueblo members. The purpose is to describe the economic development and show how it benefits the tribal community without sacrificing their history, culture and way of life. |
HOWXtraMark has successfully conveyed this with artistic flair, creative design, and sensitive environmental pictures. The finished designs are professional without the typical annual report look and feel. |
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WHYThe reports vary from year to year to reflect key developments and tribal government focus. The pueblo was expanding on multiple fronts (movie theater, office complex, spa and hotel retreat facility, golf course and Native American art gallery) and wanted to be viewed as more modern while still true to cultural values. |
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In a year where the casino was the main focus and significant construction took place lots of nature shots along with warm and welcoming colors and typeface were used.
A successive year reflected the ambitious economic expansion while still respecting the pueblo’s sacred land.
Click on examples to see full screen.
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Key actions of the annual reports are reassuring residents about the integrity of growth with respect for culture and keeping them involved through the story of their economic development.
