Showcasing Native American Artisan’s Spirit

Spirit of Three Buffalos Web Site: www.SpiritofThreeBuffalos.com

WHAT

A gifted artist needed a web presence to reach a wider audience for his beautiful original artwork. His art is based around his Native American culture and a blend of various tribes. Using stories culled from interviews about his artwork a site was constructed featuring art images and content that reflects the spiritual depth of his creativity and respect for his culture.

Douglas Three Buffalos was traveling to various arts & crafts shows to sell his note cards, original prints and posters, but this approach was not cost effective. It also limited his ability to reach potential buyers and expose his art.

He was increasingly asked if he had a web site. He did not; neither was he techno savvy. After explaining in laymen’s terms how an inexpensive but expertly designed web site with basic ecommerce capability would effectively expand his customer base XtraMark was hired.

The SpiritofThreeBuffalos.com reaches an ever-expanding local, regional and international audience for the artist. An added benefit from his web presence is a simplifying of his traveling inventory and order taking for on-location events.

He had no official logo, but XtraMark created one by adapting three buffalos found in one of his original pieces. This logo provides a template for his site’s content and sampling of art. The site is also ecommerce enabled using a basic and secure PayPal gateway. The site is attractive and elegant in its simplicity, while affordably and effectively promoting his artwork.