The "EPIC" Marketing Planning Cycle

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The "EPIC" Marketing Planning Cycle

Remember your mom's special chocolate cake? No doubt, she used a special recipe for success. Take the same care in developing your marketing plan by following these four steps:

1. EXAMINE

Evaluate your marketing mix options to determine strengths, weaknesses and opportunities.

2. PLAN

Set quarterly and annual sales and profit goals. Establish objectives. Determine strategies. Define assumptions.

3. IMPLEMENT

Solidify sales plan. Map supporting marketing strategies. Assign tasks. Prepare budgets.

4. CONTROL

Manage performance to plan. Adjust for industry, customer, competitor and product changes.

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