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Rio Rancho Utilities Annual Report
Coaches Sports Bar Menus
Santa Clara Pueblo Annual Report

 

Sharing a Growing History, Culture and Way of Life

Annual Tribal economic development reports that reflect values and culture

Logo for Venture Capital Firm

 

Visual Vavoom for Venture Capital Firm Branding

Care Link BrochureTargeting three customer segments with an important health care product/service

Rio Rancho Tourism Print Campaign: Film

Rio Rancho Tourism Print Campaign: Sports

Winning Ads to Score Big Tournaments

Spirit of Three Buffalos Web Site

Albuquerque Lighting Web Site

Heart of New Mexico Web Site

Rio Rancho Water Conservation Calendar

Pellerano, DDS Web Site

Home > Branding

branding & corporate identity

creating a legacy of
brand loyalty

 

XtraMark strategically positions, unifies and maximizes memorable brands across a variety of corporate identity materials.

 

What's in a name?

Great brands are driven by big ideas. Successful brands always deliver what they promise. Powerful brands are simple enough to translate to multiple media and a wide variety of audiences. A big idea cuts through the clutter, creates momentum, initiates "buzz" and encourages imitation.


XtraMark creates brands that make a difference:


> Does your brand tell a story?
> Does it play to human emotion?
> Does it inspire imagination?
> Does it create faith?
> Does it age along with your consumer?
> Does it engender loyalty?
> Does it deliver what it promises?

 

Capture the big idea


A Brand = A PROMISE

Create an expectation and then deliver it with every opportunity.

Brands = EMOTION
How does your product or service fulfill a need?


Brands = PERCEPTION
Your brand is not what you think it is. Your brand is what OTHERS think it is.


Brands = CONSISTENCY

Present your brand image and tagline with permanent consistency. (Like a tattoo you can live with forever.)

 

Image is everything

Your corporate identity is the combination of your organization’s look, message and intention. XtraMark showcases brands and unique selling propositions with strategic positioning, creative copy, logo and graphic design.

venture rrutl SpiritofThreeBuffalos

 

Mar com materials

XtraMark designs the key elements in an integrated and branded corporate identity package:

> Logos

> Business Cards

> Letterhead

> Mailing Envelopes

> Sell Sheets

> Sales Folders

> PowerPoint Presentations

> Signage

> Apparel

> Signage for Buildings, Vehicles, Point of Sale Displays, Packaging

> Websites and banner ads

 

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What's Your Sound Bite?

What is your niche? Say it in 7 words or less! XtraMark can help you develop a compelling and memorable marketing sound bite that describes your business. After all, XtraMark delivers Marketing & Xtra Stuff. More >>>

Location! Location! Location!

Assume you have crafted the "Who" and "Why" parts of your marketing approach. The next step is equally important. Where are you going to broadcast your message? More >>>

Do You Measure Up?

Entire industries exist to help market and promote your product or service. Does it seem like everyone wants a piece of your marketing budget? More >>>

PR Pointers

How do you stand out from the crowd and give editors news about your company that they'll print for free? More >>>

The "EPIC" Marketing Planning Cycle

Remember your mom's special chocolate cake? No doubt, she used a special recipe for success. Take the same care in developing your marketing plan by following these four steps: More >>>

Speak Up!

Public speaking is an effective marketing tool, if you can stomach it. Volunteer to speak to association and professional groups that have an interest in your product or service More >>>

Ad Advice

Advertising needs to catch the eye, deliver a message quickly, and allow the reader to recall your company, product or service. More >>>

We All Want to be Winners

Without creative planning, promoting a business can take a huge bite out of your budget. More >>>

Successful Surveys

To start the survey process, fast forward to the end. Ask yourself, "What, specifically, do I want to learn? What do I plan on doing with the information I collect?" Then follow these five steps to success: More >>>

People Love Toys

Top of mind. That's where you want your company to be when your prospect makes a purchasing decision. How do you get there? How do you stay there? Give them freebies! More >>>

Be Social!

With XtraMark's cost-effective
social networking and online brand management services your company can

> Find prospects on LinkedIn
> Build fans on Facebook
> Star on YouTube
> Cultivate brands on Twitter

Learn more about XtraMark's affordable social networking marketing packages. More >>>

 

Follow XtraMark >>>

View Lori Shaw's profile on LinkedIn
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