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branding & corporate identity
creating a legacy of
brand loyalty
XtraMark strategically positions, unifies and maximizes memorable brands across a variety of corporate identity materials.
What's in a name?
Great brands are driven by big ideas. Successful brands always deliver what they promise. Powerful brands are simple enough to translate to multiple media and a wide variety of audiences. A big idea cuts through the clutter, creates momentum, initiates "buzz" and encourages imitation.
XtraMark creates brands that make a difference:
> Does your brand tell a story?
> Does it play to human emotion?
> Does it inspire imagination?
> Does it create faith?
> Does it age along with your consumer?
> Does it engender loyalty?
> Does it deliver what it promises?
A Brand = A PROMISE
Create an expectation and then deliver it with every opportunity.
Brands = EMOTION
How does your product or service fulfill a need?
Brands = PERCEPTION
Your brand is not what you think it is. Your brand is what OTHERS think it is.
Brands = CONSISTENCY
Present your brand image and tagline with permanent consistency. (Like a tattoo you can live with forever.)
Your corporate identity is the combination of your organization’s look, message and intention. XtraMark showcases brands and unique selling propositions with strategic positioning, creative copy, logo and graphic design.
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Mar com materials
> Logos
> Business Cards
> Letterhead
> Mailing Envelopes
> Sell Sheets
> Sales Folders
> PowerPoint Presentations
> Signage
> Apparel
> Signage for Buildings, Vehicles, Point of Sale Displays, Packaging
> Websites and banner ads







