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media buying
the media is
the message
Media buying done right
Effectively and strategically maximizing your marketing budget is an XtraMark specialty.
We analyze your media options and create a cost effective plan that places your message in the right place at the right time, using the platforms that best reach your target audience.
XtraMark finds media that compliments your brand personality and your budget. We place advertising in print, TV, radio, outdoor, online and in unexpected places. Leverage our expertise in advertising placement to save you time and money.
Alphabet soup?
CPM, CPP, GRP, ABC, BPA, MRI, EM, DT, EF, EN, PT, LN, LF, AM, MD, PM, EV, ON, ROS....If you don't understand these terms, don't worry! XtraMark can sort through the variables.
Regardless of how you measure it, XtraMark's goal is to reach the right audience at the right time with the right message with cost-effective media buys. XtraMark is experienced in:
> Researching media with an eye to alternative venues where your advertising will stand out.
> Negotiating value added benefits including advertorial, online components, e-mail blasts and special promotions.
> Leveraging your media budget with co-op advertising dollars.
> Structuring affordable media buying arrangements.




